Internal Auditor 75th Anniversary Cover

How would you best describe your magazine (company, etc.)
venVelo is the most active early-stage investment fund in central Florida and won Tech Investor of the Year in 2014.

While in college you interned at the New York Times. Can you talk a bit about the value of that experience?
The New York Times experience was invaluable because it taught me how to be a true professional and how important my role was as a designer in such a visual society. Since I had the opportunity to work with some amazing designers, I was able to see first hand the level of commitment that they had to their craft and the skills it took to be successful on that level. It really made me want to raise my game and continue to work at improving.

Gaspar González is a documentary filmmaker and writer. His films include the national PBS release Muhammad Ali: Made in Miami and the Emmy®-winning Hecho a Mano: Creativity in Exile. He has written for numerous publications, including The Miami Herald, Village Voice Media, and Grantland. His work has been recognized by the Society of Professional Journalists, the Medill School of Journalism at Northwestern University, the National Endowment for the Humanities, and the American Cinematheque. He earned his Ph.D. in American Studies from Yale University.

How would you best describe your magazine (company, etc.)
Our publications live on the cutting edge, utilizing innovative design and revolutionary, award-winning photography. We feel if we remain client-friendly and publish magazines with compelling editorial content and extraordinarily beautiful design, then everything else will fall into place.

How would you best describe your magazine company?
The dominant magazine group in Southwest Florida with deep brand equity in its main title, Gulfshore Life, which differentiates itself in the market through its paid readership and blend of lifestyle and issue-oriented content.

How would you best describe company?
I am an internationally published, professional independent photographer based in Tallahassee, Florida. I am a generalist, with experience in a wide variety of photographic genres, spanning commercial, corporate, and editorial photography. My specialties are environmental portraits and location studio portraits. I am versed in both natural and artificial lighting and work almost exclusively on location.

We are thrilled to have Diana Riser, publisher of MIAMI magazine and MODERN LUXURY magazines in the South Florida, speak at our 2015 FMA Conference about her journey in publishing. We asked her some questions about what it is like publishing one of the world’s premiere luxury magazine brands, and to share some words of wisdom with those thinking about entering the field.

Imagine a live event, where readers can be a part of building a magazine. From watching writers conduct interviews in person with a Q&A session from the audience, to voting on which photography makes it to layout, to witnessing designers work their magic...this is the MagLab experience.

Winner of the 2014 Charlie Award for Best Overall Magazine, Best Service Feature, Best Department, Best Writing, Best Column and Best Cover in the Trade/Technical category, Internal Auditor is a trade publication that has more to teach than the ins and outs of running financials. Published by The Institute of Internal Auditors, IA is the premiere trade publication for a notoriously dry industry that revolves around legalese and numbers. Yet, from print to its online presence, IA is a magazine that transforms the world of internal auditing into content that engages the reader in a way that is more like a lifestyle publication than a trade industry magazine.

To build a career as a freelance writer is easier said than done. Venice-based writer, Beth Luberecki knows from experience. Having been in the field just shy of two decades, she has written for award winning magazines and newspapers across the East coast, and interviewed A-list trend setters like Gwyneth Paltrow and Tim Gunn. We asked Beth to share with us some of the lessons she has learned along the way, and offer some advice to those of you just getting your feet wet.

When A.J.Beson decided to launch a new print magazine in 2013, people told him he was nuts. As the CEO of Beson4 Media Group, a marketing firm and publishing company, he has built a career in diving into new projects and seeing them through their evolution. Over a decade ago, he launched HealthSource magazine as a resource for people in NE Florida to better understand the offerings of the premiere medical industry in the region. Recognizing a shift in the market, this year he re-launched the publication with a focus on preventative medicine and wellness. Two other mags under his belt, Florida Doctor North and Florida Doctor Central, both made the move to a digital format over a year ago, in order to better meet the needs of doctors and their fast paced lifestyle. While his latest project, First Coast Magazine, is a product that hearkens back to the days when magazines were enjoyed as a luxury item, thick with narrative drive stories and polished photography.

Molly Greene knows a thing or two about design. Originally from Key West, Molly Greene moved to NYC to accept a scholarship to Tisch School of the Arts at New York University. For 15 years Molly worked in branding, design and production with some of the top talents in NYC, including Tina Brown, Diane Von Furstenberg and agencies such as IAC, Code and Theory and Campfire Media. In 2003, Molly started her own production agency in NYC, working with DVF, Bill Blass, Anna Sui, Vivian Tam, to name a few.

Currently living in Palm Beach, Molly is the creative director for Muses & Visionaries Magazine, which was a 2014 recipient of FMA's Best New Magazine (silver award). She also maintains a boutique branding company called Greene Identity, which focuses on corporate branding and website projects.

As a leading publisher of luxury, city/regional lifestyle magazines for 50 years, Gulfstream Media Group knows what it takes to make a magazine, and a company last. But despite all that experience, it’s no surprise that the digital age has challenged our company, and many others as well.

Rather than run from social media, Gulfstream has embraced the world of online publishing, as well as social media promotion and branding. It started as trial and error. We made a lot of mistakes. But overtime, it gradually transformed into a growing and successful experience for our team. We’re excited that our content reaches a larger audience, and so are our advertisers.

One of the things I never seem to have time for, but absolutely LOVE to do is capture what goes on behind the scenes, especially when I am in a unique location. I made a point to have my second camera set up with my 50mm lens at this shoot, just to use as a BTS camera. We were at the Wayne Densch Performing Arts Center photographing clothing from Camy Couture Orlando for Lake Mary Healthy Living Magazine.