Conference registration and Charlie award ticket sales are now closed. Please contact the FMA office at (866) 885-1156 or via e-mail at [email protected] for onsite registration options. For hotel reservations and Disney tickets, please see instructions below. Thank you.

Just to be clear, when Bob Seger wrote the lyrics to "Turn the Page" back in 1972, his inspiration had absolutely zero to do with the Florida Magazine Association or publishing in the Sunshine State. Nonetheless, this classic rock number has emerged as the unofficial song for FMA's 2013 Annual Conference & Expo at Disney's Beach & Yacht Club Resorts at Walt Disney World.

It's not because our organization's members "lie awake in bed with the echoes from the amplifiers ringin' in [our] heads"-although, who among us hasn't lost sleep during a deadline week. It's because, especially in this day and age, our industry never stops turning the page when it comes to strategies and innovations.

In the same way our loyal readers can't wait to see what comes next when paging through a new issue, FMA members are eager to stay on the cutting edge of everything from technological advances and digital trends to print possibilities and winning sales/marketing formulas. And those are the very pages we'll be turning at this year's conference.

     Keynote Speaker, Carl Landau, Niche Media

Niche Your Magazine Niche for Fun and Profit!

You've got a printed magazine with a loyal audience of readers and advertisers. You've got an online presence with a toe in to new media technologies. You understand what makes your brand, and your niche, unique. So where do you go from here? The easiest way to expand your magazine empire -- and increase your revenues -- is to niche your existing niche in the market! There are tons of opportunities available to you right now to expand your operation.  Opportunities that don't take a lot of money or effort and can significantly add revenue, build audience, and most importantly increase profits.

There is no one that knows the niche magazine business better than Carl Landau, who is Grand Poobah of Niche Media. He started publishing niche magazines before we used the word "niche."  And he has led thousands of niche media publications to success over the past 15 years at his many Niche Media events.

Segmentation of your audience and advertisers is where it's all at right now in media. Developing multiple micro sites, e-newsletters, blogs and the most profitable channel for publishers today -- live events! You've got the audience already; now take full advantage by pairing creative promotion strategies with today's technology to really drive revenue growth!!


Conference Schedule

Thursday, August 1, 2013

12:00 p.m. – 7:00 p.m.

Registration/Meet & Greet, Exhibitor Networking

12:00 p.m. – 1:30 p.m.

Registration & Charlie Ticket Sales Open

1:30 p.m. – 2:15 p.m.

Keynote Speaker: Carl Landau
Get Small, Win Big: Niche Your Magazine Niche for Fun and Profit!

2:15 p.m. - 2:45 p.m.

Exhibitor Networking

2:45 p.m. – 4:00 p.m.

Concurrent Sessions

Track A – Sales/Publishing

Larry Meador
Ad agency perspective: What today's media planners want from print and digital media

Track B – Editorial

Elizabeth Hudson
Creating an Editorial Legacy: How to Come Up with Award-Winning Content

Track C – Multi-Media

Kate Palmer
Blog Power: Tips from the Huffington Post on Developing an Online Audience

Track D – Art/Photography

Ron Reason
The Road to Revamp: Inside the Photography & Design Tweaks of a Redesign

4:00 p.m. - 4:15 p.m.

Exhibitor Networking

4:15 p.m. – 5:00 p.m.

Debbie Bates-Schrott
Storytelling through Design/Type

5:00 p.m. – 6:30 p.m.

Networking & Exhibitor Reception, FMA Speed Networking

Friday, August 2, 2013

7:45 a.m. – 8:45 a.m.

Registration & Coffee, Exhibitor Networking

7:45 a.m. – 3:15 p.m.

Registration Open

8:45 a.m. – 9:00 a.m.

Welcome Remarks by FMA President

9:00 a.m. – 10:15 a.m.

Kevin Kaminski with Kristen Standish (Associate Publisher of Boston Magazine)
The Interview: The Ties That Bind Magazines to Their Communities

10:15 a.m. – 10:45 a.m.

Exhibitor Networking

10:45 a.m. – 12:00 p.m.

Concurrent Sessions

Track A – Sales/Publishing

Doug Damerst, Judith Topper, Sandy Klim, Curt Patterson, Andrew Corty
Statewide Publishing Roundtable, Solving Our Mutual Problems Together

Track B – Editorial

Ted Spiker
Less Can Be More: A Creative, Concise Approach to Bringing Stories to Life

Track C – Multi-Media

Holly Bourquin
Digital 101: Everything You Ever Wanted to Know (but were afraid to ask) About Online Basics

Track D – Art/Photography

Mark Poulalion
Adobe Creative Suite turns to Creative Cloud: How that Impacts your Publications

12:00 p.m. - 12:15 p.m.

Exhibitor Networking

12:15 p.m. - 1:30 p.m.

Lunch, FMA Membership Meeting & General Session
Ryan Dohrn: Making Video Work for Edit and Sales

1:30 p.m. - 2:00 p.m.

Exhibitor Networking

2:00 p.m. - 3:15 p.m.

Concurrent Sessions

Track A – Sales/Publishing

Ryan Dohrn
Tweeting for Dollars: Strategies for Selling Social Media

Track B – Editorial

Tom McGrath
Case Study: The Move from Print to Digital - And Everything in Between

Track C – Multi-Media

Cassie Morien
The Social Network: Integrating Social Media Across All Publishing Platforms

Track D – Art/Photography

Debbie Bates-Schrott and Mark Poulalion
Bring Your Magazine to Life: From InDesign to Adobe DPS

6:00 p.m. – 7:15 p.m.

Charlie Awards reception

7:15 p.m. – 10:00 p.m.

Charlie Awards banquet & award ceremony

Saturday, August 3, 2013

8:00 a.m. – 10:00 a.m.

Disney Send-Off Breakfast Networking at Ariel's Restaurant

10:00 a.m

Disney Experience

Register and Buy Tickets

Hotel Information

Disney's Yacht Club Resort
1700 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830

FMA rate only $135 (regularly $429) a night, plus tax, per night.  Limited Availability after Monday, July 8, 2013

Click here to reserve your hotel room at the discounted rate or call 407-939-4686. Mention 'FMA' to receive the discount rate.

Disney Theme Park Tickets

Do you qualify for complimentary media passes to Disney's theme parks? View policy and procedure here.

If you are not a member of the media, please click here for tickets.
Flying to the FMA conference?  Be sure to book your complimentary shuttle transportation from the Orlando International Airport to the Disney Yacht & Beach Club Resort!  For more information, visit


Contact the FMA office at (866) 885-1156 or via e-mail at [email protected].

Special Thanks to our Generous Associate Member Supporters!

Thank you to our Video Production & Photography Sponsor!